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  • Member Surveys
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  • Long Term, Strategic and Business Plans
  • Site, Facility and Renovation Master Planning
  • Marketing and Communications Plans
  • Membership Development and Activation
  • Financial Modeling and Capital Raise

Recent Client News

CSFA Partners With Signature Group for Management, Marketing, Sponsorship

The Club Spa and Fitness Association (CSFA) has partnered with Signature Group to provide management, marketing and sponsorship development services for the non-profit organization which represents private clubs and Spa, Fitness and Wellness Professionals.

Private clubs have recently been investing in a larger fitness and spa presence because of a membership demand among all demographics and the focus of healthy living in today’s society. Incorporating wellness facilities and programs into clubs’ primary offerings alongside golf, tennis, swimming and dining is becoming more commonplace.

“We are delighted to work with Signature Group in designing our team, management and marketing services as we continue to show tremendous growth,” said Barb Svenson, President of the CSFA and the Fitness Director at Harbour Ridge Yacht & Country Club in Palm City, Fla. “Developing a plan to move forward quickly is important to our continued success as our professionals are even more in demand with Americans looking to become more physically fit. Given Signature Group’s wide-ranging experience in the private club sector, we are excited to take this step forward.”

The CSFA recently released its “Private Club Spa and Fitness Management Resource Manual” written by Stephen Tharrett, which is an excellent tool to aid in the development and operation of a wellness facility in the club environment.  A certification course for fitness professionals, “Business Management for the Private Club Spa & Fitness Director”, will be available online in August. The certification course for private club fitness and spa professionals is aimed at those in supervisory positions, similar to the process that managers undertake via the Club Managers Association of America. The course will be issued in time for the National Conference, scheduled for Aug. 2-5 at the Omni Orlando (Fla.) Hotel.

“Within the private club world, the fastest growing part of expansion is building fitness facilities,” said Bruce Lucker, CEO of Signature Group. “With private clubs exploring avenues to retain and expand their membership, it’s only natural that the Club, Spa and Fitness Association would be a natural organization to help coordinate the entire process.”

Signature Group will also provide member communications, Web site and social media input and coordinate Board meeting and committee activities for the organization.

To learn more about the Club Spa and Fitness Association, go to csfassociation.com.

PGA TOUR Pro Fred Funk Becomes Spokesman For PerfectGolfEvent

PerfectGolfEvent.com, launched in early January as a simple, digital solution for planning charitable and corporate golf events, has retained the services of one of professional golf’s most successful players, Fred Funk.

Funk, a 29-time winner as a professional, including eight times on the PGA TOUR, highlighted by the 2005 Players Championship victory on the famed TPC Sawgrass Stadium Course, has become the spokesperson for the newly formed organization.

“I compete in professional golf events around the world with full-time event organizers who have a large staff,” said Funk, a Ponte Vedra Beach, Fla., resident and current Champions Tour member. “Perfect Golf Event provides you with the same tools the professional tournament directors use, including the ability to have an exclusive, customized Web site for your event. You can set it up in minutes and save hours of planning time with tournament-tested resources.”

Funk participated in a promotional video in mid-December on Dye’s Valley Course at TPC Sawgrass and will promote the Web site and provide valuable tips on organizing events throughout the season. Funk played in the PGA TOUR’s Sony Open in Hawaii last week and will participate in the Champions Tour’s Mitsubishi Electric Championship in Hawaii this week.

“With a player of Fred’s status and having played thousands of amateur and professional tournaments in his career, he can share insight that will be of interest to our tournament organizers,” said Paul Courter, the Chief Operating Officer of Perfect Golf Event and a veteran of developing tournament-planning components. “He will not only be a great spokesman but a great resource to refine the quality of services we provide for those new to planning golf events.”

With more than 300,000 non-profit and corporate golf events held annually – and growing – throughout the United States, PerfectGolfEvent.com provides economical, highly efficient one-stop shopping to organizations searching for guidance in planning a successful event and raising more money for their charity.

From PerfectGolfEvent.com, the primary Web site, tournament organizers can establish a free Web site for their own events in just minutes after answering a few quick questions. The no-cost setup is unique as a planning tool. The site allows for escalating tiers of Web site detail and engagement that includes publicity for the event, the ability to track participants and expenses and to add engaging contests such as closest to the pin, long drive and highly valued hole in one prizes.

The basic Web site can be developed at no charge and scales up to $147 for the Premium Version which features sponsor logos, player pairings and the ability to track revenue and expenses all the way to a $397 version that includes unique publicity tools and a four-person shootout and putting contest.

Additionally, Perfect Golf Event offers toll-free telephone support and local support through a network of Golf Event Coaches who can offer solutions on organizing events, selecting the right golf course and event formats, fundraising tips and activities that add to developing a successful event. This attribute, not offered by competitors, comes via a national network of Golf Event Coaches with years of experience in the golf industry.

To learn more about Perfect Golf Event, go to perfectgolfevent.com

RSS Golf News

  • Illinois takes lead in NCAA golf (The Associated Press) May 30, 2015
    Illinois' Thomas Detry shot 4-under 68 for a share of the individual lead and the Illini topped the team standings Friday after the first round of the NCAA tournament. Detry was tied with South Florida's Claudio Correa. Duke's Jake Shuman and Georgia Tech's Anders Albertson were a stroke back at The Concession Golf Club.
  • Spieth in contention after rain alters course at Nelson (The Associated Press) May 30, 2015
    Jordan Spieth wasn't sure what par was at his hometown AT&T Byron Nelson and thinks it actually might have helped him through some frustrating early holes. There's a reason the Masters champion was uncertain - overnight rain turned one of the signature par 4s at the saturated TPC Four Seasons into a pitch-and-putt par 3 […]
  • Morgan Pressel leads ShopRite LPGA Classic (The Associated Press) May 29, 2015
    GALLOWAY TOWNSHIP, N.J. (AP) -- Morgan Pressel wasn't thrilled with the first 16 holes she played Friday in the first round of the ShopRite LPGA Classic. Her final two holes really improved her demeanor.
  • Timely eagle earns Pressel one-shot lead (Reuters) May 29, 2015
    (Reuters) - Morgan Pressel, benefiting from a swing change made earlier this year, spectacularly eagled her final hole to seize a one-shot lead in the opening round of the ShopRite LPGA Classic in Galloway, New Jersey on Friday. The 27-year-old American struck a driver off the tee, then a superb five-hybrid to within three feet […]
  • Golf-Timely eagle earns Pressel one-shot lead (Reuters) May 29, 2015
    Morgan Pressel, benefiting from a swing change made earlier this year, spectacularly eagled her final hole to seize a one-shot lead in the opening round of the ShopRite LPGA Classic in Galloway, New Jersey on Friday. The 27-year-old American struck a driver off the tee, then a superb five-hybrid to within three feet at the […]
  • Golf-McIlroy makes fast getaway after missing Irish cut (Reuters) May 29, 2015
    (Updates at end of round) By Bernie McGuire NEWCASTLE, Northern Ireland, May 29 (Reuters) - World number one Rory McIlroy wasted little time after missing the cut for a third straight year at the Irish Open as he headed straight for his parents' Belfast home on Friday. It left McIlroy four shots outside the cut-off […]
  • Heavy rain turns par-four into par-three at Byron Nelson (Reuters) May 29, 2015
    (Reuters) - Torrential overnight rain in Irving, Texas, forced tournament officials to take the unusual step of transforming a par-four hole into a par-three for the second round of the AT&T Byron Nelson on Friday. Due to unplayable conditions on the water-logged 14th fairway at the TPC Four Seasons Resort Las Colinas after 4-1/2 inches […]
  • Golf-European Tour Irish Open scores (Reuters) May 29, 2015
    May 29 (Infostrada Sports) - Scores from the European Tour Irish Open at the par-71 course on Friday in Newcastle. The cut was set at 147. -3 Soren Kjeldsen (Denmark) 69 70 Tyrrell Hatton (Britain) 73 66 Chris Wood (Britain) 70 69 Rafael Cabrera-Bello (Spain) 71 68 Bernd Wiesberger (Austria) 72 67 Richie Ramsay (Britain) […]

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