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  • Member Surveys
  • Board Retreats
  • Long Term, Strategic and Business Plans
  • Site, Facility and Renovation Master Planning
  • Marketing and Communications Plans
  • Membership Development and Activation
  • Financial Modeling and Capital Raise

Recent Client News

CSFA Partners With Signature Group for Management, Marketing, Sponsorship

The Club Spa and Fitness Association (CSFA) has partnered with Signature Group to provide management, marketing and sponsorship development services for the non-profit organization which represents private clubs and Spa, Fitness and Wellness Professionals.

Private clubs have recently been investing in a larger fitness and spa presence because of a membership demand among all demographics and the focus of healthy living in today’s society. Incorporating wellness facilities and programs into clubs’ primary offerings alongside golf, tennis, swimming and dining is becoming more commonplace.

“We are delighted to work with Signature Group in designing our team, management and marketing services as we continue to show tremendous growth,” said Barb Svenson, President of the CSFA and the Fitness Director at Harbour Ridge Yacht & Country Club in Palm City, Fla. “Developing a plan to move forward quickly is important to our continued success as our professionals are even more in demand with Americans looking to become more physically fit. Given Signature Group’s wide-ranging experience in the private club sector, we are excited to take this step forward.”

The CSFA recently released its “Private Club Spa and Fitness Management Resource Manual” written by Stephen Tharrett, which is an excellent tool to aid in the development and operation of a wellness facility in the club environment.  A certification course for fitness professionals, “Business Management for the Private Club Spa & Fitness Director”, will be available online in August. The certification course for private club fitness and spa professionals is aimed at those in supervisory positions, similar to the process that managers undertake via the Club Managers Association of America. The course will be issued in time for the National Conference, scheduled for Aug. 2-5 at the Omni Orlando (Fla.) Hotel.

“Within the private club world, the fastest growing part of expansion is building fitness facilities,” said Bruce Lucker, CEO of Signature Group. “With private clubs exploring avenues to retain and expand their membership, it’s only natural that the Club, Spa and Fitness Association would be a natural organization to help coordinate the entire process.”

Signature Group will also provide member communications, Web site and social media input and coordinate Board meeting and committee activities for the organization.

To learn more about the Club Spa and Fitness Association, go to csfassociation.com.

PGA TOUR Pro Fred Funk Becomes Spokesman For PerfectGolfEvent

PerfectGolfEvent.com, launched in early January as a simple, digital solution for planning charitable and corporate golf events, has retained the services of one of professional golf’s most successful players, Fred Funk.

Funk, a 29-time winner as a professional, including eight times on the PGA TOUR, highlighted by the 2005 Players Championship victory on the famed TPC Sawgrass Stadium Course, has become the spokesperson for the newly formed organization.

“I compete in professional golf events around the world with full-time event organizers who have a large staff,” said Funk, a Ponte Vedra Beach, Fla., resident and current Champions Tour member. “Perfect Golf Event provides you with the same tools the professional tournament directors use, including the ability to have an exclusive, customized Web site for your event. You can set it up in minutes and save hours of planning time with tournament-tested resources.”

Funk participated in a promotional video in mid-December on Dye’s Valley Course at TPC Sawgrass and will promote the Web site and provide valuable tips on organizing events throughout the season. Funk played in the PGA TOUR’s Sony Open in Hawaii last week and will participate in the Champions Tour’s Mitsubishi Electric Championship in Hawaii this week.

“With a player of Fred’s status and having played thousands of amateur and professional tournaments in his career, he can share insight that will be of interest to our tournament organizers,” said Paul Courter, the Chief Operating Officer of Perfect Golf Event and a veteran of developing tournament-planning components. “He will not only be a great spokesman but a great resource to refine the quality of services we provide for those new to planning golf events.”

With more than 300,000 non-profit and corporate golf events held annually – and growing – throughout the United States, PerfectGolfEvent.com provides economical, highly efficient one-stop shopping to organizations searching for guidance in planning a successful event and raising more money for their charity.

From PerfectGolfEvent.com, the primary Web site, tournament organizers can establish a free Web site for their own events in just minutes after answering a few quick questions. The no-cost setup is unique as a planning tool. The site allows for escalating tiers of Web site detail and engagement that includes publicity for the event, the ability to track participants and expenses and to add engaging contests such as closest to the pin, long drive and highly valued hole in one prizes.

The basic Web site can be developed at no charge and scales up to $147 for the Premium Version which features sponsor logos, player pairings and the ability to track revenue and expenses all the way to a $397 version that includes unique publicity tools and a four-person shootout and putting contest.

Additionally, Perfect Golf Event offers toll-free telephone support and local support through a network of Golf Event Coaches who can offer solutions on organizing events, selecting the right golf course and event formats, fundraising tips and activities that add to developing a successful event. This attribute, not offered by competitors, comes via a national network of Golf Event Coaches with years of experience in the golf industry.

To learn more about Perfect Golf Event, go to perfectgolfevent.com

RSS Golf News

  • Matt Dobyns wins PGA Professional (The Associated Press) July 2, 2015
    Matt Dobyns won the PGA Professional National Championship for the second time in four years Wednesday to top the 20 qualifiers for the PGA Championship. Dobyns, the 37-year-old head pro at Fresh Meadow in Lake Success, New York, took advantage of playing partner Ben Polland's closing double bogey for a three-stroke swing and a one-shot […]
  • Golf organizations distance themselves from Trump (The Associated Press) July 1, 2015
    Donald Trump says the golf industry supports him because ''they know I'm right.'' Four leading golf organizations said he's wrong. The PGA Tour, LPGA Tour, USGA and PGA of America broke their silence Wednesday - but only briefly - to say that Trump's views on Mexican immigrants and his opinion that golf organizations are behind […]
  • Woods returns to The Greenbrier Classic in West Virginia (The Associated Press) July 1, 2015
    In its infancy, The Greenbrier Classic was friendly to first-time winners and re-energized the careers of veterans who had been stuck in a rut. Tiger Woods will take anything positive at this point. In 1994, he failed to advance to the weekend in all three PGA Tour events he entered.
  • Bubba and Tiger recovering from highs and lows (Reuters) July 1, 2015
    (Reuters) - Bubba Watson and Tiger Woods are both trying to recover this week at the Greenbrier Classic, one from the highs of victory and the other from another major disappointment. Watson said on Wednesday he was exhausted following his playoff victory on Sunday at the Travelers Championship, while Woods tried to remain upbeat after […]
  • Golf-Bubba and Tiger recovering from highs and lows (Reuters) July 1, 2015
    Bubba Watson and Tiger Woods are both trying to recover this week at the Greenbrier Classic, one from the highs of victory and the other from another major disappointment. Watson said on Wednesday he was exhausted following his playoff victory on Sunday at the Travelers Championship, while Woods tried to remain upbeat after a U.S. […]
  • Man pleads guilty to using Allenby's credit cards in Hawaii (The Associated Press) July 1, 2015
    A Hawaii man pleaded guilty Tuesday to using Robert Allenby's credit cards after the professional golfer said he was robbed and beaten in Honolulu. Allenby recounted a bizarre saga in January that involved having no memory of what happened for 2 1/2 hours after he left a Honolulu restaurant. Owen Harbison was arrested in February […]
  • Goosen wins playoff and ticket to St. Andrews (Reuters) July 1, 2015
    (Reuters) - Two-time U.S. Open champion Retief Goosen birdied the first playoff hole of a qualifying tournament at Woburn Golf Club on Tuesday to secure a spot at next month's British Open. Irish amateur Paul Dunne shot the lowest score at Woburn after rounds of 70-65 gave him a three-stroke victory with Robert Dinwiddie of […]
  • Golf-Goosen wins playoff and ticket to St. Andrews (Reuters) July 1, 2015
    Two-time U.S. Open champion Retief Goosen birdied the first playoff hole of a qualifying tournament at Woburn Golf Club on Tuesday to secure a spot at next month's British Open. Irish amateur Paul Dunne shot the lowest score at Woburn after rounds of 70-65 gave him a three-stroke victory with Robert Dinwiddie of England also […]

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