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  • Member Surveys
  • Board Retreats
  • Long Term, Strategic and Business Plans
  • Site, Facility and Renovation Master Planning
  • Marketing and Communications Plans
  • Membership Development and Activation
  • Financial Modeling and Capital Raise

Recent Client News

CSFA Partners With Signature Group for Management, Marketing, Sponsorship

The Club Spa and Fitness Association (CSFA) has partnered with Signature Group to provide management, marketing and sponsorship development services for the non-profit organization which represents private clubs and Spa, Fitness and Wellness Professionals.

Private clubs have recently been investing in a larger fitness and spa presence because of a membership demand among all demographics and the focus of healthy living in today’s society. Incorporating wellness facilities and programs into clubs’ primary offerings alongside golf, tennis, swimming and dining is becoming more commonplace.

“We are delighted to work with Signature Group in designing our team, management and marketing services as we continue to show tremendous growth,” said Barb Svenson, President of the CSFA and the Fitness Director at Harbour Ridge Yacht & Country Club in Palm City, Fla. “Developing a plan to move forward quickly is important to our continued success as our professionals are even more in demand with Americans looking to become more physically fit. Given Signature Group’s wide-ranging experience in the private club sector, we are excited to take this step forward.”

The CSFA recently released its “Private Club Spa and Fitness Management Resource Manual” written by Stephen Tharrett, which is an excellent tool to aid in the development and operation of a wellness facility in the club environment.  A certification course for fitness professionals, “Business Management for the Private Club Spa & Fitness Director”, will be available online in August. The certification course for private club fitness and spa professionals is aimed at those in supervisory positions, similar to the process that managers undertake via the Club Managers Association of America. The course will be issued in time for the National Conference, scheduled for Aug. 2-5 at the Omni Orlando (Fla.) Hotel.

“Within the private club world, the fastest growing part of expansion is building fitness facilities,” said Bruce Lucker, CEO of Signature Group. “With private clubs exploring avenues to retain and expand their membership, it’s only natural that the Club, Spa and Fitness Association would be a natural organization to help coordinate the entire process.”

Signature Group will also provide member communications, Web site and social media input and coordinate Board meeting and committee activities for the organization.

To learn more about the Club Spa and Fitness Association, go to csfassociation.com.

PGA TOUR Pro Fred Funk Becomes Spokesman For PerfectGolfEvent

PerfectGolfEvent.com, launched in early January as a simple, digital solution for planning charitable and corporate golf events, has retained the services of one of professional golf’s most successful players, Fred Funk.

Funk, a 29-time winner as a professional, including eight times on the PGA TOUR, highlighted by the 2005 Players Championship victory on the famed TPC Sawgrass Stadium Course, has become the spokesperson for the newly formed organization.

“I compete in professional golf events around the world with full-time event organizers who have a large staff,” said Funk, a Ponte Vedra Beach, Fla., resident and current Champions Tour member. “Perfect Golf Event provides you with the same tools the professional tournament directors use, including the ability to have an exclusive, customized Web site for your event. You can set it up in minutes and save hours of planning time with tournament-tested resources.”

Funk participated in a promotional video in mid-December on Dye’s Valley Course at TPC Sawgrass and will promote the Web site and provide valuable tips on organizing events throughout the season. Funk played in the PGA TOUR’s Sony Open in Hawaii last week and will participate in the Champions Tour’s Mitsubishi Electric Championship in Hawaii this week.

“With a player of Fred’s status and having played thousands of amateur and professional tournaments in his career, he can share insight that will be of interest to our tournament organizers,” said Paul Courter, the Chief Operating Officer of Perfect Golf Event and a veteran of developing tournament-planning components. “He will not only be a great spokesman but a great resource to refine the quality of services we provide for those new to planning golf events.”

With more than 300,000 non-profit and corporate golf events held annually – and growing – throughout the United States, PerfectGolfEvent.com provides economical, highly efficient one-stop shopping to organizations searching for guidance in planning a successful event and raising more money for their charity.

From PerfectGolfEvent.com, the primary Web site, tournament organizers can establish a free Web site for their own events in just minutes after answering a few quick questions. The no-cost setup is unique as a planning tool. The site allows for escalating tiers of Web site detail and engagement that includes publicity for the event, the ability to track participants and expenses and to add engaging contests such as closest to the pin, long drive and highly valued hole in one prizes.

The basic Web site can be developed at no charge and scales up to $147 for the Premium Version which features sponsor logos, player pairings and the ability to track revenue and expenses all the way to a $397 version that includes unique publicity tools and a four-person shootout and putting contest.

Additionally, Perfect Golf Event offers toll-free telephone support and local support through a network of Golf Event Coaches who can offer solutions on organizing events, selecting the right golf course and event formats, fundraising tips and activities that add to developing a successful event. This attribute, not offered by competitors, comes via a national network of Golf Event Coaches with years of experience in the golf industry.

To learn more about Perfect Golf Event, go to perfectgolfevent.com

RSS Golf News

  • Hawaii's Galdiano wins Canadian Women's Amateur (The Associated Press) August 1, 2015
    SASKATOON, Saskatchewan (AP) -- Mariel Galdiano won the Canadian Women's Amateur on Friday, closing with a 3-under 69 for a one-stroke victory over fellow American Bethany Wu.
  • Japan's Ishikawa moves one ahead as Tiger roars (Reuters) August 1, 2015
    (Reuters) - Ryo Ishikawa sank a 30-footer at the last for a third consecutive birdie to edge a stroke in front after the second round while Tiger Woods also charged into contention at the Quicken Loans National in Virginia on Friday. Ishikawa, seeking his first victory on the PGA Tour after twice finishing second, fired […]
  • Golf-Japan's Ishikawa moves one ahead as Tiger roars (Reuters) August 1, 2015
    * Fowler and Chappell one stroke back * Tournament host Woods trails by three (Adds Ishikawa quotes, detail, paras five-six) July 31 (Reuters) - Ryo Ishikawa sank a 30-footer at the last for a third consecutive birdie to edge a stroke in front after the second round while Tiger Woods also charged into contention at […]
  • Golf-U.S. PGA Tour Quicken Loans National scores (Reuters) July 31, 2015
    July 31 (Infostrada Sports) - Scores from the U.S. PGA Tour Quicken Loans National at the par-71 course on Friday in Gainesville, Virginia. The cut was set at 140. -11 Ryo Ishikawa (Japan) 63 68 -10 Kevin Chappell (U.S.) 64 68 Rickie Fowler (U.S.) 67 65 -9 David Lingmerth (Sweden) 68 65 -8 Jimmy Walker […]
  • Double delight for Hurley after police locate his father (Reuters) July 31, 2015
    (Reuters) - American Billy Hurley III had double cause to celebrate on Friday when he made the cut at the Quicken Loans National in Virginia, then learned that his father had been found by police after going missing 12 days earlier. Hurley sank a four-footer to par his final hole, the 18th, for a one-under-par […]
  • Local favorite Tom Lehman leads 3M Championship (The Associated Press) July 31, 2015
    The past couple of years have not been happy homecomings for Tom Lehman. The local favorite shot an 8-under 64 on Friday to take a three-stroke lead in the Champions Tour's 3M Championship. The 64 was Lehman's lowest score since November 2012.
  • Golf-Double delight for Hurley after police locate his father (Reuters) July 31, 2015
    American Billy Hurley III had double cause to celebrate on Friday when he made the cut at the Quicken Loans National in Virginia, then learned that his father had been found by police after going missing 12 days earlier. Hurley sank a four-footer to par his final hole, the 18th, for a one-under-par 70 in […]
  • Woods in contention at Quicken Loans after a 5-under 66 (The Associated Press) July 31, 2015
    Tiger Woods showed a rare flash of anger on a mostly stress-free day when his second shot on the eighth hole failed to clear a massive fairway bunker. The mistake on the par-5 hole set up the signature moment of a 5-under 66 on Friday in the Quicken Loans National that put Woods in contention […]

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