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How to get members to support major upgrades
It can be challenging to convince members to invest in major capital improvements. But a transparent process, backed by data, can get everyone on the same page.
Read More about the Signature Group process in the July/August 2015 edition of Golf Inc.
CSFA Partners With Signature Group for Management, Marketing, Sponsorship
The Club Spa and Fitness Association (CSFA) has partnered with Signature Group to provide management, marketing and sponsorship development services for the non-profit organization which represents private clubs and Spa, Fitness and Wellness Professionals.
Private clubs have recently been investing in a larger fitness and spa presence because of a membership demand among all demographics and the focus of healthy living in today’s society. Incorporating wellness facilities and programs into clubs’ primary offerings alongside golf, tennis, swimming and dining is becoming more commonplace.
“We are delighted to work with Signature Group in designing our team, management and marketing services as we continue to show tremendous growth,” said Barb Svenson, President of the CSFA and the Fitness Director at Harbour Ridge Yacht & Country Club in Palm City, Fla. “Developing a plan to move forward quickly is important to our continued success as our professionals are even more in demand with Americans looking to become more physically fit. Given Signature Group’s wide-ranging experience in the private club sector, we are excited to take this step forward.”
The CSFA recently released its “Private Club Spa and Fitness Management Resource Manual” written by Stephen Tharrett, which is an excellent tool to aid in the development and operation of a wellness facility in the club environment. A certification course for fitness professionals, “Business Management for the Private Club Spa & Fitness Director”, will be available online in August. The certification course for private club fitness and spa professionals is aimed at those in supervisory positions, similar to the process that managers undertake via the Club Managers Association of America. The course will be issued in time for the National Conference, scheduled for Aug. 2-5 at the Omni Orlando (Fla.) Hotel.
“Within the private club world, the fastest growing part of expansion is building fitness facilities,” said Bruce Lucker, CEO of Signature Group. “With private clubs exploring avenues to retain and expand their membership, it’s only natural that the Club, Spa and Fitness Association would be a natural organization to help coordinate the entire process.”
Signature Group will also provide member communications, Web site and social media input and coordinate Board meeting and committee activities for the organization.
To learn more about the Club Spa and Fitness Association, go to csfassociation.com.
PGA TOUR Pro Fred Funk Becomes Spokesman For PerfectGolfEvent
PerfectGolfEvent.com, launched in early January as a simple, digital solution for planning charitable and corporate golf events, has retained the services of one of professional golf’s most successful players, Fred Funk.
Funk, a 29-time winner as a professional, including eight times on the PGA TOUR, highlighted by the 2005 Players Championship victory on the famed TPC Sawgrass Stadium Course, has become the spokesperson for the newly formed organization.
“I compete in professional golf events around the world with full-time event organizers who have a large staff,” said Funk, a Ponte Vedra Beach, Fla., resident and current Champions Tour member. “Perfect Golf Event provides you with the same tools the professional tournament directors use, including the ability to have an exclusive, customized Web site for your event. You can set it up in minutes and save hours of planning time with tournament-tested resources.”
Funk participated in a promotional video in mid-December on Dye’s Valley Course at TPC Sawgrass and will promote the Web site and provide valuable tips on organizing events throughout the season. Funk played in the PGA TOUR’s Sony Open in Hawaii last week and will participate in the Champions Tour’s Mitsubishi Electric Championship in Hawaii this week.
“With a player of Fred’s status and having played thousands of amateur and professional tournaments in his career, he can share insight that will be of interest to our tournament organizers,” said Paul Courter, the Chief Operating Officer of Perfect Golf Event and a veteran of developing tournament-planning components. “He will not only be a great spokesman but a great resource to refine the quality of services we provide for those new to planning golf events.”
With more than 300,000 non-profit and corporate golf events held annually – and growing – throughout the United States, PerfectGolfEvent.com provides economical, highly efficient one-stop shopping to organizations searching for guidance in planning a successful event and raising more money for their charity.
From PerfectGolfEvent.com, the primary Web site, tournament organizers can establish a free Web site for their own events in just minutes after answering a few quick questions. The no-cost setup is unique as a planning tool. The site allows for escalating tiers of Web site detail and engagement that includes publicity for the event, the ability to track participants and expenses and to add engaging contests such as closest to the pin, long drive and highly valued hole in one prizes.
The basic Web site can be developed at no charge and scales up to $147 for the Premium Version which features sponsor logos, player pairings and the ability to track revenue and expenses all the way to a $397 version that includes unique publicity tools and a four-person shootout and putting contest.
Additionally, Perfect Golf Event offers toll-free telephone support and local support through a network of Golf Event Coaches who can offer solutions on organizing events, selecting the right golf course and event formats, fundraising tips and activities that add to developing a successful event. This attribute, not offered by competitors, comes via a national network of Golf Event Coaches with years of experience in the golf industry.
To learn more about Perfect Golf Event, go to perfectgolfevent.com
- Dredge leads at Russian Open (The Associated Press) September 5, 2015Bradley Dredge shot 5-under 66 Friday to lead the Russian Open by one stroke at the halfway stage. The Welshman started the day tied for third but had a bogey-free second round for 10-under 132 overall after teeing off on a damp morning at the Skolkovo Golf Club, near the center of Moscow. The 42-year-old […]
- Day, Spieth rolling in opposite directions at TPC Boston (The Associated Press) September 5, 2015Brendon de Jonge described his opening round Friday at the Deutsche Bank Championship as coming out of nowhere. Jordan Spieth's start - his third straight round over par - was becoming far too familiar for him. De Jonge ran off seven birdies in calming conditions at the TPC Boston for a 6-under 65 that gave […]
- Day back in contention, Spieth struggles (Reuters) September 4, 2015Jason Day kept his spectacular run of form going as he moved into contention for the Deutsche Bank Championship on Friday, ending the opening round three shots behind surprise leader Brendon de Jonge. While American world number two Jordan Spieth struggled for a second week in a row, Day put himself in good position to […]
- Golf-Day back in contention, Spieth struggles (Reuters) September 4, 2015* Day fires a 68 to trail by three shots * Spieth struggles to a 75 * De Jonge sets pace with an opening 65 (Updates at end of round) NORTON, Massachusetts, Sept 4 (Reuters) - Jason Day kept his spectacular run of form going as he moved into contention for the Deutsche Bank Championship […]
- Alcohol, speed cited in crash that killed pro golfer's dad (The Associated Press) September 4, 2015AMARILLO, Texas (AP) -- Investigators say alcohol and speed were factors in a traffic accident in the Texas Panhandle that killed the 71-year-old father of PGA Tour player Ryan Palmer.
- Golf-Day in early contention at TPC Boston, Spieth struggles (Reuters) September 4, 2015Red-hot Jason Day kept his spectacular run of form going as he moved into contention for the Deutsche Bank Championship on Friday as world number two Jordan Spieth struggled for a second week in a row. Day, seeking a fourth PGA Tour victory in five starts to strengthen his grip at the top of the […]
- Golf-European Tour Russian Open scores (Reuters) September 4, 2015Sept 4 (Infostrada Sports) - Scores from the European Tour Russian Open at the par-71 course on Friday in Moscow. The cut was set at 142. ...
- Battle of the new 'Big 3' at Deutsche Bank (The Associated Press) September 4, 2015Based more on current form than a mathematical formula, Jordan Spieth believes Jason Day is the No. 1 player in golf. ''He's playing the best of anybody right now,'' Spieth said Thursday at the Deutsche Bank Championship.