Recent Client News
Membr Expanding to U.S., Engaging Landmark Media Americas
Membr, the innovative, cloud-based connective fitness platform, is making its debut in the United States this summer. To assist with the expansion following widespread success in Europe, Membr has engaged Landmark Media Americas to provide marketing, public relations and communications services.
Membr, founded in the United Kingdom, allows fitness professionals and health enthusiasts to interact on a real-time basis via state-of-the-art cloud technology to monitor their progress in the quickly growing mobile fitness realm. Data gathered from customer sites has proven that the Membr solution decreases attrition rates and increases customer engagement over a wide range of fitness and health facilities. The complete web-based solution is available to all who use public or private health and fitness facilities as well as individuals who exercise at home.
“We’re a different and progressive company within the club, fitness and health software area,” said Steve Berger, Managing Director (USA) of Membr. “We’re enabling individuals and clubs to move away from tracking performance on paper to a cloud-based system in organizing and making their physical fitness routines more effective. We offer a best-of-breed fitness and health application that is fully integrated and takes the lead in the global movement to cloud-based technological development for fitness programs. We look forward to introducing our diverse program in the United States through Landmark Media America’s well-connected and experienced network.”
Membr takes into account that personal training services haven’t been utilized enough by health club members due to previous expense and personal concerns. The rise of value-based, franchise gyms and the introduction of wearable technology into the gym atmosphere are two additional areas addressed by Membr’s suite of software.
Membr’s initial U.S.-based offices are in Delray Beach, Fla., servicing the Southeastern United States, and New York City, servicing Metropolitan New York and New England. Development is also underway in South Africa and the Middle East, with Canada and Brazil expansion on the horizon.
“We are excited to partner with Membr in providing support on this exciting and valuable, growing technology in the fitness world,” said Bruce Lucker, Managing Partner of Landmark Media Americas. “Membr has the power and know-how to serve a club member base with its fully integrated products and to engage and attract new users who will benefit from an easier way to document their exercise regimen.”
Membr.com’s innovative fitness platform connects the fitness industry with its members, motivating, educating and inspiring a healthier lifestyle. The increased engagement includes features such as online exercise and meal plans and health statistics tracking to assist fitness professionals as they provide members with the support they deserve. Online bookings and payments make it easier for members to access services, whether at home or when traveling. It ensures that fitness professionals stay connected with members while focusing on a profitable operation inside the gym. Jack Malin founded Member after noticing in his own personal training business and value-based gym that there was a significant need for a software solution to properly address accelerating fitness needs. For more information, go to membr.com.
ClubstoHire.com Expands to Orlando, Las Vegas, Phoenix/Scottsdale
ClubstoHire.com, the top global golf club rental operator, has extended its service to three of the most popular golf destinations in the United States. The prime American locations include Orlando, Florida; Las Vegas, Nevada; and Phoenix/Scottsdale, Arizona just in time for fall travel. To assist with the expansion, ClubstoHire.com has engaged Landmark Media Americas to provide marketing, public relations and communications services.
Sets of the latest TaylorMade and Callaway golf clubs are available to golfers flying into these locations for approximately $100 per week, including handling fees. After being pre-selected online at ClubstoHire.com, the clubs are delivered by a representative to the airport or the customer’s hotel/resort upon arrival and picked up before departure.
The first American location to open in July was Orlando, which is the most-visited American destination (62 million visitors in 2014) and attracts golfers from the United States, United Kingdom and numerous European gateways due to easy flight connections and access to nearly 200 courses in central Florida. Among the top golf courses are Bay Hill Club and Lodge, site of the Arnold Palmer Invitational on the PGA Tour; Isleworth; Lake Nona; Grand Cypress; Disney; Orange County National and ChampionsGate.
“From the first phone call I made to the prompt delivery/collection to our Orlando villa, it was a brilliant service,” said Hugh Doyle, one of the first customers in Orlando. “I would recommend this service highly when visiting Florida when you have way too many shopping-filled suitcases to carry to the airport to worry about carting clubs with you.”
The move into the world’s biggest golf market follows the successful opening of similar operations in Africa (Cape Town and Marrakesh) and Asia (Bangkok and Pattaya, Thailand) over the past year, as increasing numbers of golfers travel to long-haul destinations to play in warmer conditions. This year, the Dublin, Ireland-based company, founded in 2010, will supply more than 75,000 sets of golf clubs from 24 locations around the world. Since its inception, ClubstoHire.com has supplied more than 175,000 sets of clubs and has a database of approximately 48,000 clients worldwide who have received millions of dollars in savings.
“Seven million people fly into Orlando from Europe each year and a growing number are golfers,” said Clubs to Hire CEO Tony Judge. “There are also 25 million active golfers in the United States - five times the number in Europe - so we’re confident that our club rental offer will be well received in all three new locations.
“Our existing customers are looking for the service in the United States as they’re very familiar with our offering and the idea of using it in the United States appeals to them. Initial reaction from American golfers is also very encouraging and we see great potential in such a large golf market.”
There are more than 200 golf courses in the Phoenix/Scottsdale area, including the famous championship venues at TPC Scottsdale and The Boulders. Las Vegasalso provides many golf facilities, such as Shadow Creek, Desert Pines and Canyon Gate.
“Not only does the service offered by ClubstoHire.com save on potential airline excess luggage costs and the hassle of moving heavy golf travel bags to and from airport terminals, but it also provides golfers with the rare opportunity to try the very latest clubs from the leading manufacturers,” Judge said.
ClubstoHire.com has received numerous accolades in Europe for its work. Last year, the inaugural “HSBC Golf Business Community Award for Innovation” award, voted on by golf industry professionals, was presented to Judge at a special ceremony in Abu Dhabi. On Sept. 1, ClubstoHire.com was touted as one of the top companies in Ireland as a part of the “National Champions” portion of the prestigious European Business Awards, with the European winners to be determined in early 2016 from a total of 678 companies in 33 countries across Europe in many different business fields.
About Clubs to Hire
ClubstoHire.com is an online enterprise developed to help traveling golfers avoid the increasing cost and hassle of transporting their golf clubs on domestic and international flights as airline operators began to charge additional luggage fees for golf travel bags. Golfers book their set at www.clubstohire.com and receive them when they arrive at the destination. Clubs to Hire offers its service at 24 worldwide locations, has supplied more than 175,000 sets since inception and anticipates working with approximately 75,000 golfers in 2015. The company was launched in July 2010 by directors Tony Judge and Gerry McKernan in Dublin, Ireland. Please see www.clubstohire.com for more information.
How to get members to support major upgrades
It can be challenging to convince members to invest in major capital improvements. But a transparent process, backed by data, can get everyone on the same page.
Read More about the Signature Group process in the July/August 2015 edition of Golf Inc.
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CSFA Partners With Signature Group for Management, Marketing, Sponsorship
The Club Spa and Fitness Association (CSFA) has partnered with Signature Group to provide management, marketing and sponsorship development services for the non-profit organization which represents private clubs and Spa, Fitness and Wellness Professionals.
Private clubs have recently been investing in a larger fitness and spa presence because of a membership demand among all demographics and the focus of healthy living in today’s society. Incorporating wellness facilities and programs into clubs’ primary offerings alongside golf, tennis, swimming and dining is becoming more commonplace.
“We are delighted to work with Signature Group in designing our team, management and marketing services as we continue to show tremendous growth,” said Barb Svenson, President of the CSFA and the Fitness Director at Harbour Ridge Yacht & Country Club in Palm City, Fla. “Developing a plan to move forward quickly is important to our continued success as our professionals are even more in demand with Americans looking to become more physically fit. Given Signature Group’s wide-ranging experience in the private club sector, we are excited to take this step forward.”
The CSFA recently released its “Private Club Spa and Fitness Management Resource Manual” written by Stephen Tharrett, which is an excellent tool to aid in the development and operation of a wellness facility in the club environment. A certification course for fitness professionals, “Business Management for the Private Club Spa & Fitness Director”, will be available online in August. The certification course for private club fitness and spa professionals is aimed at those in supervisory positions, similar to the process that managers undertake via the Club Managers Association of America. The course will be issued in time for the National Conference, scheduled for Aug. 2-5 at the Omni Orlando (Fla.) Hotel.
“Within the private club world, the fastest growing part of expansion is building fitness facilities,” said Bruce Lucker, CEO of Signature Group. “With private clubs exploring avenues to retain and expand their membership, it’s only natural that the Club, Spa and Fitness Association would be a natural organization to help coordinate the entire process.”
Signature Group will also provide member communications, Web site and social media input and coordinate Board meeting and committee activities for the organization.
To learn more about the Club Spa and Fitness Association, go to csfassociation.com.
PGA TOUR Pro Fred Funk Becomes Spokesman For PerfectGolfEvent
PerfectGolfEvent.com, launched in early January as a simple, digital solution for planning charitable and corporate golf events, has retained the services of one of professional golf’s most successful players, Fred Funk.
Funk, a 29-time winner as a professional, including eight times on the PGA TOUR, highlighted by the 2005 Players Championship victory on the famed TPC Sawgrass Stadium Course, has become the spokesperson for the newly formed organization.
“I compete in professional golf events around the world with full-time event organizers who have a large staff,” said Funk, a Ponte Vedra Beach, Fla., resident and current Champions Tour member. “Perfect Golf Event provides you with the same tools the professional tournament directors use, including the ability to have an exclusive, customized Web site for your event. You can set it up in minutes and save hours of planning time with tournament-tested resources.”
Funk participated in a promotional video in mid-December on Dye’s Valley Course at TPC Sawgrass and will promote the Web site and provide valuable tips on organizing events throughout the season. Funk played in the PGA TOUR’s Sony Open in Hawaii last week and will participate in the Champions Tour’s Mitsubishi Electric Championship in Hawaii this week.
“With a player of Fred’s status and having played thousands of amateur and professional tournaments in his career, he can share insight that will be of interest to our tournament organizers,” said Paul Courter, the Chief Operating Officer of Perfect Golf Event and a veteran of developing tournament-planning components. “He will not only be a great spokesman but a great resource to refine the quality of services we provide for those new to planning golf events.”
With more than 300,000 non-profit and corporate golf events held annually – and growing – throughout the United States, PerfectGolfEvent.com provides economical, highly efficient one-stop shopping to organizations searching for guidance in planning a successful event and raising more money for their charity.
From PerfectGolfEvent.com, the primary Web site, tournament organizers can establish a free Web site for their own events in just minutes after answering a few quick questions. The no-cost setup is unique as a planning tool. The site allows for escalating tiers of Web site detail and engagement that includes publicity for the event, the ability to track participants and expenses and to add engaging contests such as closest to the pin, long drive and highly valued hole in one prizes.
The basic Web site can be developed at no charge and scales up to $147 for the Premium Version which features sponsor logos, player pairings and the ability to track revenue and expenses all the way to a $397 version that includes unique publicity tools and a four-person shootout and putting contest.
Additionally, Perfect Golf Event offers toll-free telephone support and local support through a network of Golf Event Coaches who can offer solutions on organizing events, selecting the right golf course and event formats, fundraising tips and activities that add to developing a successful event. This attribute, not offered by competitors, comes via a national network of Golf Event Coaches with years of experience in the golf industry.
To learn more about Perfect Golf Event, go to perfectgolfevent.com
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